It has good weather with warm summers and mild winters.

It is a seaside resort and popular for holidays.

Plenty of facilities such as donkey rides, roller coasters, amusements, Punch and Judy and tennis and bowls.

There are a wide variety of tourist attractions on the mainland such as nature reserves, golf courses, firework displays, sea-life centre, old buildings, swimming pools and leisure complexes.

The water is safe for water-sports and children.

There is plenty of car parking.

It is easily accessible with train stations and bus / coach stops, ferry terminals and an airport.

There is a harbour and marina.

Large varieties of places to stay from top hotels to low budget caravan parks.

Many special events are put on free of charge like firework displays to attract extra visitors.

Seasonal trade means cheap long-term holidays (hotels offered for conferences etc during the off-peak season).